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Visit Central Florida to become Swansea City AFC first sleeve sponsor

Apr 03, 2024

Swansea City is pleased to announce that Visit Central Florida will continue as the club’s destination partner for the 2023-24 season.

The new partnership will also see the travel and tourism company appear on the sleeve of the Swans’ home, away and third kits this season, while there will be an opportunity for one lucky Swans fan to win a trip to Florida.

Visit Central Florida is based in the Sunshine State’s Polk County and Lakeland – the largest city in the region – is nicknamed Swans City due to the presence of the bird in the area. The town of Lake Wales is also nearby.

Visitors to Polk County can enjoy countless attractions, including LEGOLAND® Florida Resort, Peppa Pig Theme Park and Bok Tower Gardens, along with water sports and fishing on one of the county’s over 550 lakes.

As part of the partnership, Visit Central Florida will be providing an opportunity for a lucky Swans fan to win an all-expenses paid trip to sample everything there is to enjoy in Lakeland. The prize is set to include a five-night-stay, tickets to LEGOLAND®, and Bok Tower Gardens. Keep an eye out for details on the club’s official channels.

Lee Merrells, head of partnerships at Swansea City, said: “We are delighted to have agreed another season-long partnership with Visit Central Florida.

“This is a partnership which demonstrates that this is a football club which attracts global interest and attention, particularly in the US where we have large fanbase and committed fan groups.

“We are particularly excited this season to have been able to include a competition which will give a Swansea City fan the chance to win a trip of a lifetime. And we are grateful to Visit Central Florida for their support.”

Mark Jackson, the director of Visit Central Florida , added: “Polk County has a historic connection with the United Kingdom, which today remains one of our best overseas markets.

"Central Florida, thanks to our partners at FYSA and Swan City FC, is a hotbed of Florida football. We’re thrilled to continue supporting Swansea City as their official destination partner.”